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Emma Hanevelt
Community Manager - B2C & B2B Advocacy - Social Listening
Professional Background
Emma Hanevelt is an enthusiastic and creative self-starter dedicated to enhancing customer experiences and building strong brand communities through strategic social media and advocacy initiatives. With a diverse professional portfolio spanning industries such as hospitality, B2B software, and B2C software, Emma has honed her ability to navigate various facets of customer support and engagement. Her significant milestone in 2022 was the launch of Grammarly's first brand ambassador program, known as The Grammarly Collective, further solidifying her reputation as a thought leader in the realm of brand community development.
Emma's career commenced in the fast-paced hospitality sector, where she quickly adapted to the nuanced demands of customer service and client relations. This foundational experience proved invaluable as she transitioned into the digital landscape, where her skills in customer support and advocacy began to shine. As the Community Manager at Grammarly, she leads initiatives to enhance customer engagement while focusing on brand loyalty and community dynamics.
Education and Achievements
Emma's academic background is robust and varied. She studied Social Media and Digital Marketing at BCIT School of Business, where she gained insight into emerging trends and effective digital marketing strategies. Her educational pursuits also include a Bachelor of Tourism Management from Capilano University, where she developed a deep understanding of the tourism and travel services sector. Additionally, her study in Project Management at BCIT School of Business equipped her with essential skills to oversee projects efficiently from inception to completion.
Throughout her career, Emma has received praise for her ability to blend creativity with strategic planning, thereby delivering exceptional customer experiences. Her tenure at Grammarly, particularly in her role as a Senior Social Support Specialist, allowed her to enhance her customer success strategies, thus contributing to higher customer satisfaction levels and brand loyalty. Emma's focus on social insights strategy and community management has made her a key player in driving engagement and brand awareness initiatives across multiple platforms.
Notable Achievements
Some of Emma Hanevelt's notable achievements include the successful launch of The Grammarly Collective, a program designed to elevate brand ambassadors and foster deeper connections between users and the Grammarly brand. This initiative exemplifies her commitment to innovative approaches in customer advocacy and social media strategy. Furthermore, her previous roles as Customer Experience Manager at Zaui Software have showcased her ability to blend customer service excellence with effective digital marketing techniques. Emma has also significantly impacted the tourism sector through her roles at Landsea Tours & Adventures and BC Ferries Vacations, where she developed marketing strategies that resonated with target audiences, thus enhancing brand visibility and customer satisfaction.
achievementHighlights
Emma's varied background, spanning from transportation in hospitality to software solutions, complements her proficiency in customer advocacy and social insights strategy. Her strategic approach to community management, customer success, and content ideation is further reflected in her dynamic career journey. Emma's extensive experience not only underscores her adaptability but also highlights her innovative mindset, making her an asset to any organization aiming to elevate its brand experience.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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