Emma Franks

Emma Franks Nunez is the Assistant Vice President Marketing at TAB Bank, based in the Louisville Metropolitan Area. She is a strategic and technical marketing leader with a proven track record of success in the banking industry.1

Career Highlights

Emma's recent accomplishments include:

• Growing the B2B lending portfolio for a billion-dollar digital bank
• Playing a key role in the marketing launch of a new B2C debit rewards product
• Improving customer experience and revenue growth in various roles

Professional Background

Emma has held several positions throughout her career:

• Assistant Vice President Marketing at TAB Bank (August 2022 - Present)
• Account Based Marketing Manager at TAB Bank (January 2020 - August 2022)
• Senior Paid Social Account Manager at Hanapin Marketing (January 2019 - January 2020)
• Various roles at Hanapin Marketing, including Senior Account Manager and Production Associate (October 2015 - January 2019)1

Education

Emma holds multiple degrees:

• Master of Business Administration (MBA) from Indiana University - Kelley School of Business (2018 - 2021)
• Master of Science (MS) from Indiana University - Kelley School of Business (2020 - 2021)
• Bachelor's Degree from Brigham Young University (2011 - 2015)1

Skills and Expertise

Emma's areas of expertise include:

• Paid media
• Marketing operations
• Brand and product messaging
• Budget management and forecasting
• Tagging and analytics
• Talent development
• Market research1

Certifications and Awards

Emma has earned numerous certifications from companies like Google, Microsoft, and LinkedIn. She has also received several awards, including:

• PPC Rising Stars of 2021 (March 2022)
• Employee of the Quarter at TAB Bank (May 2021)
• Multiple Employee of the Month awards at Hanapin Marketing1

Emma Franks is a driven professional who describes herself as a "perennial problem-solver" motivated by learning, helping others, and making an impact in her field.1