Emma Cunningham is a Senior Managing Consultant at IBM's Digital Strategy & iX consulting practice in Financial Services. With expertise in digital transformation initiatives, user experience design, and leveraging IBM Watson and Big Data Analytics, Emma excels in merging business strategy with technology capabilities. She fosters collaboration between business and technology teams using Design Thinking and Agile Development methodologies. Emma has spearheaded the development of a pioneering Cognitive application using Watson technology for B2B insights and has a strong background in client relationship-building and account management. She holds a Bachelor of Arts (BA) in Economics from Princeton University, with minors in Political Economy and Environmental Science.