Emma Cookson

Emma Cookson is a prominent figure in the advertising industry, recognized as a leading brand strategist. She currently serves as the Global Head of Planning at Bartle Bogle Hegarty (BBH). Her career at BBH began in 1993, and she has held various significant positions, including Global Head of Strategic Planning and CEO of BBH's New York office.124

Cookson's educational background includes a degree in English Literature from Oxford University, which she has leveraged to build a successful career in advertising. Over the years, she has been instrumental in shaping the strategic direction of BBH, overseeing the agency's strategic output across its global offices.134

In addition to her role at BBH, Cookson is also a partner at You & Mr Jones, a company focused on integrating marketing and technology to build brands.15 Her insights into brand strategy and her leadership style have made her a respected voice in the industry, often discussing the importance of clarity in brand messaging and the evolving nature of consumer engagement.1