Emily Siegel

Emily Siegel is a prominent figure in the advertising industry, currently serving as the President and Partner at Lafayette American, a creative, design, and strategy agency based in Detroit.1

Professional Background

Emily has had an impressive career trajectory in the advertising and marketing world:

• She is one of the founding partners of Lafayette American, which was established in 2018.1
• Prior to her current role, she held key positions such as Group Planning Director and Program Architect at GTB.
• Emily started WPP's first Content Studio for Ford, showcasing her innovative approach to content strategy.1
• Her earlier experiences include roles at Federated Media Publishing, Inc. and The Nielsen Company.

Achievements and Recognition

Emily's contributions to the industry have not gone unnoticed:

• She has been recognized as an AdAge Woman to Watch.
• Under her leadership, Lafayette American has been shortlisted for Adweek's Breakthrough Agency of the Year.
• The agency has also been named one of Fast Company's Best Workplaces for Innovators.
• In 2022, Emily was honored as one of Crain's Detroit Business 40 Under 40.3

Education and Personal Life

Emily holds a B.A. in Journalism and Mass Communication from the University of North Carolina at Chapel Hill. She balances her professional responsibilities with being a dedicated mother.

Leadership Philosophy

Emily is known for fostering a culture of personal transparency and community within her agency.2 She emphasizes the importance of work-life balance and understanding the different phases of one's career, drawing from her own experiences as she progressed in the industry.2

At Lafayette American, Emily leads with principles such as curiosity, generosity, rigor, and openness to innovation, which have been fundamental to the agency's growth and success.1