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Emily Ruscoe
Global Ecommerce Manager at Brompton Bicycle
Professional Background
Emily Ruscoe is an accomplished professional with an impressive background in digital marketing, sports journalism, and ecommerce. Currently, she serves as the Global Ecommerce Manager at Brompton Bicycle, where she is instrumental in launching international translation websites and managing content on the UK platform. Emily's knack for combining her journalism skills with her marketing expertise has enabled her to excel in various roles within Brompton, where she is also deeply involved in trading and reporting on the company's ecommerce platform.
Emily's career began with a strong foundation in sports journalism. As a passionate rugby union correspondent, she honed her craft while contributing to platforms like Rugby Unplugged and Brooklands Radio. Her dedication to sports journalism inspired her to establish her own website, Rugby Set, a space dedicated to rugby insights and analysis. Her ability to engage audiences through compelling storytelling has always been evident.
Education and Achievements
Emily's educational background is a testament to her diverse interests and capabilities. She holds a Master of Arts (MA) in Sports Journalism from St Mary's University College, Twickenham, where she graduated with a Pass. This rigorous training provided her with the skills necessary to navigate the demanding world of sports reporting. Complementing her journalism studies, she earned a BA in Archaeology from the University of Bristol, achieving a commendable 2:1. This unique combination of education reflects her keen analytical skills and her ability to delve deep into a subject matter.
In addition to her degrees, Emily is NCTJ trained and possesses invaluable skills such as 80 wpm shorthand with perfect accuracy, which further enhances her efficiency and reliability as a journalist. Her training also encompasses critical areas like reporting, public affairs, court reporting, sports journalism, and media law.
Emily's early education at Beaconsfield High School laid the groundwork for her future academic pursuits. There, she excelled in A Level subjects including Biology, Chemistry, Maths, and Drama, showcasing her rounded intellectual capabilities.
Career Progression
Throughout her career, Emily has held various key positions that have shaped her into the multifaceted professional she is today. Before taking on the role of Global Ecommerce Manager at Brompton Bicycle, Emily demonstrated her digital marketing prowess as a content and ecommerce executive within the same organization. Her earlier experiences include roles such as Assistant Digital Marketing Manager at Derby House Limited and Digital Marketing Executive at Imperial War Museums. In these positions, she developed a comprehensive understanding of digital marketing strategies that propelled brands into the forefront of their respective markets.
Additionally, Emily has a background in sports commentary as a Guest Blogger at BT Sport and she holds a position as a rugby correspondent, reflecting her deep-rooted passion for sports. She is also known for her role as an Online Coordinator for Rhino Rugby, where she contributed to the growth of the brand through engaging content and targeted online initiatives. Her early career also included experiences as an Attractions Assistant at LEGOLAND Windsor, showcasing her versatility and customer service skills.
Personal Achievements and Interests
Emily is also an enthusiastic rugby referee, which not only enhances her understanding of the game but also connects her on a deeper level with the rugby community. This involvement in sports reflects her lifelong passion for athletics and her commitment to promoting fair play and sportsmanship.
Conclusion
In summary, Emily Ruscoe exemplifies a dynamic blend of sports journalism, digital marketing, and ecommerce expertise. Her journey from a sports journalist to a global ecommerce manager illustrates her ability to adapt and thrive in various environments, all while maintaining a focus on rugby and digital communication. Emily's extensive training, practical experience, and passionate engagement with sports make her a valuable asset to any team in the growing fields of ecommerce and digital marketing.
Achievements
Emily's notable achievements include:
- Successfully launching international translation websites for Brompton Bicycle, expanding their global reach.
- Managing and enhancing the UK ecommerce platform, helping to drive sales and improve user experience.
- Establishing and maintaining Rugby Set, a popular platform for rugby enthusiasts and fans.
- Holding a significant role in various digital marketing positions, driving successful campaigns and brand visibility.
Questions
How did Emily Ruscoe transition from sports journalism to a career in ecommerce management?
What unique skills has Emily Ruscoe acquired through her NCTJ training that have helped shape her career?
In what ways has Emily's background in archaeology influenced her approach to digital marketing and content creation?
How has being a rugby referee impacted Emily Ruscoe's understanding of the sport and her professional career in sports journalism?
What strategies does Emily employ in managing the ecommerce platform at Brompton Bicycle to enhance customer engagement and sales?
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