Emily Rhodes

Emily Rhodes is a commerce professional currently serving as the Head of Bodycare for TikTok Shop at TikTok.12 With over 10 years of experience, she specializes in omni-channel retail strategy and merchandising.1

Professional Background

Emily's expertise extends beyond her current role at TikTok. She has a strong foundation in retail strategy, which likely contributes to her success in the e-commerce space. Her LinkedIn profile indicates that she has completed the Marketing Week Mini MBA with Mark Ritson, suggesting a commitment to ongoing professional development and education in marketing.1

Current Role

As the Head of Bodycare for TikTok Shop, Emily is likely responsible for overseeing the bodycare category within TikTok's e-commerce platform. This role probably involves:

• Developing and implementing strategies to grow the bodycare segment
• Collaborating with brands and influencers in the bodycare space
• Analyzing trends and consumer behavior in the bodycare market
• Optimizing the user experience for bodycare shoppers on TikTok Shop

Emily's position at TikTok Shop demonstrates the platform's expansion into e-commerce and its focus on specific product categories like bodycare.