Emily Pullen

Emily Pullen is the CEO of Mighty Good Food Group, which includes the Jim's Jerky brand.1 She has over 24 years of experience in the food manufacturing sector.2 Emily led the family-run business to become a globally recognized brand, focusing on quality, tradition, and innovation.1

Key points about Emily Pullen:

1. She is the daughter of Jim, who founded Jim's Jerky after being a cattle farmer in Australia for 35 years.1
2. Under her leadership, Jim's Jerky expanded into its first export market, Vietnam, partnering with IPP Travel Retail.1
3. Emily emphasizes the use of premium Australian beef and a unique dry seasoning and dehydration process for their jerky products.1
4. She has been instrumental in transitioning the business from a small family operation to an international brand, overcoming challenges in marketing and understanding export markets.1
5. Emily is passionate about diversity and maintaining the quality of their Australian product while adapting to local preferences in new markets.12

Emily Pullen's leadership has been crucial in Jim's Jerky's growth from a local Australian snack to an emerging international brand in the premium beef jerky market.1