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Emily Potts
Senior Marketing Specialist at Everyday Health Inc.
Professional Background
Emily Potts is a seasoned professional in the online marketing landscape, known for her strategic approach and innovative thinking. With extensive experience in both B2B and B2C marketing, Emily currently serves as the Online Marketing Manager at Unpakt, where she leverages her marketing expertise to drive impactful campaigns and elevate brand presence. Her role encompasses a diverse array of responsibilities, including the development and execution of marketing strategies, managing paid search campaigns, and overseeing account management, which contribute to the company’s overall marketing success.
Throughout her career, Emily has honed her skills in various aspects of marketing communications, including branding and events. She excels in launching websites and products, crafting compelling content, and developing both online and printed materials that resonate with target audiences. Her passion for marketing goes beyond just executing campaigns; she is committed to building strong brand identities and fostering meaningful connections through effective communication strategies.
Education and Achievements
Emily's educational background has greatly informed her professional journey. While specific details about her formal education are not provided, it is evident that her career trajectory has been characterized by a dedication to continuous learning and professional development. Over the years, she has taken on increasingly complex roles that have allowed her to develop a profound understanding of the marketing domain and its various facets.
Emily’s career is marked by a number of notable achievements. She has successfully led initiatives focused on rebranding existing products, which not only revitalized brand images but also enhanced market reach. Her ability to manage creative teams and collaborate with graphic designers has resulted in visually stunning marketing materials that align with strategic goals. Furthermore, her expertise in running weekly email campaigns, promotions, content management, and engaging social media outlets like Facebook, LinkedIn, Twitter, Instagram, and Pinterest has empowered businesses to connect with their audiences effectively.
Notable Skills and Expertise
Emily Potts possesses a comprehensive skill set that makes her a valuable asset in the marketing realm. Her core competencies include:
- Marketing Strategy: Developing effective marketing strategies that cater to both B2B and B2C audiences.
- Paid Search Campaigns: Expertise in managing and optimizing paid search campaigns for maximum ROI.
- Branding and Rebranding: Strong ability to develop and execute branding initiatives that resonate with customers.
- Content Creation and Management: Proficient in crafting engaging content and overseeing its publication across various platforms.
- Project Management: Skilled in directing teams, managing deadlines, and ensuring the success of marketing projects.
- Social Media Management: Extensive experience in operating and growing social media channels to enhance brand visibility.
tags=[
online marketing
marketing communications
branding
B2B marketing
B2C marketing
paid search campaigns
account management
website launches
content writing
print materials
graphic design
email campaigns
promotions
content management
social media marketing
team leadership
Location
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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