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Emily McGrath
Optimizing the customer experience through analytics
Emily McGrath is currently serving as the Customer Success Program Manager at Drift, a company known for its Conversational Marketing platform. In her role, she focuses on enhancing customer engagement and success through various digital initiatives. Emily has a background in building and scaling teams in both e-commerce and technology sectors, showcasing her adaptability and analytical skills in fast-paced environments.23
Previously, she held the position of Director of Customer Experience at Drift, where she was involved in developing strategies for digital customer success and engagement. Her expertise includes overseeing digital-led programs and ensuring that customer interactions are seamless and effective.13
Emily is based in Boston, Massachusetts, and has been recognized for her contributions to customer success discussions within the industry. She actively participates in community forums, sharing insights on organizational structures for digital-led customer success teams.12
