Xavier University

Owner at HAUS By Emily May

HAUS By Emily May

Principal Designer

Seed Strategy

SVP, Strategy

As a strategic powerhouse with 10+ years in the industry, Emily specializes in seamlessly navigating complex business challenges and empowering teams with the sound research and solid strategic foundation necessary to achieve success. 
 
My super powers: 
Leading teams, both in upstream innovation work as well as in traditional advertising and design, for a broad range of industries, including healthcare, beauty care and global CPG.  
 
My favorite part of the work:
Finding consumer insights that change the course of the project in a big way. It’s exhilarating to learn that we should turn left instead of right—and that decision is clear and the rewards are imminent.

Senior Strategist

At Seed, we build growth roadmaps and fill innovation pipelines for 7 of the 10 most innovative companies in the world.

Strategist

Project Director

Health & Wellness Clients include: Good Samaritan Hospital, Bethesda North Hospital, other TriHealth entities, Schneck Medical Center, and St. Francis Health Center.

Retail, Influencer and Consumer Clients include: Macy's, Cincinnati Bell Wireless Consumer, Kentucky Lottery Corporation, P&G brands Iams and Eukanuba Pet Food.

Experience in the above position includes: 

Developing and executing long-term and short-term integrated marketing communications plans.
 
Demonstrating proven results from campaigns, such as: increasing hospital patient case volumes, achieving statistically significant increases in consumer awareness, altering consumer behavior patterns and exceeding volume and response goals.

Designing and analyzing consumer qualitative and quantitative research to set campaign benchmarks.

Leading interactive strategies to provide the optimal consumer experience including web development, email marketing, display advertising and search engine marketing (including paid search and search engine optimization.)

Managing and being accountable for $1MM-$3MM fiscal marketing budgets.

Mastering all aspects of the production process for both traditional and interactive advertising.

Leading and managing all departments (interactive, media, public relations) on specific projects.

Managing a direct report in a team setting.

Serving on internal agency teams to improve company process and work efficiency.

Served as Assistant Account Manager from April 2007 - October 2008.

Northlich

Senior Account Manager

Experience in the above position included:

Completed 7-month crash course in all aspects of the creative process. 

Mastered time management and process skills.

Developed strong written and oral communication skills resulting in open lines of communication with the entire team as well as the Client.

Became a student of my client's business as well as the industry as a whole.

Traffic Coordinator

Experience in the above position included:

Created collegiate business plans in line with Red Bull’s unique marketing strategy.

Planned promotional events to increase consumer engagement with the Red Bull brand.

Analyzed Ohio college campuses in order to identify branding opportunities for the company.

Attended and achieved in extensive brand management training.