Emily Hollister

Emily Hollister is a Senior Analyst in Marketing Research & Planning at Comcast Business, based in Philadelphia, PA.23 She is an experienced market research professional with expertise in both quantitative and qualitative methodologies, particularly in the media, technology, and telecommunications sectors.2

Professional Background

Emily's role at Comcast Business involves contributing to market research and insights efforts. She has been part of presentations at industry events, such as The Market Research Event (TMRE), where she discussed strategies for small insights teams to make significant impacts.1 This suggests that Emily is adept at leveraging limited resources to provide valuable insights for business decision-making.

Education and Skills

Emily is an alumna of the University of Pittsburgh, where she likely studied marketing and supply chain management. Her background in these areas, combined with her current role, indicates a strong foundation in business analytics and consumer insights.

Industry Contributions

At TMRE 2023, Emily co-presented with Tikica Benjamin, Senior Director of Market Research & Insights at Comcast Business, on the topic "Small Team, Mighty Impact – The (Not So) Secret Way to Thrive as a Small Insights Team".1 This presentation highlighted strategies for small research teams to wield significant influence and impact within their organizations, despite potential limitations in financial or human resources.

Emily's involvement in such industry events demonstrates her commitment to sharing knowledge and best practices within the market research community. It also suggests that she is actively engaged in developing strategies to enhance the value and influence of insights teams in corporate decision-making processes.