Emily Hammel-Shaver

Emily Hammel-Shaver is the Founder and Principal of Lumos Communications, a company specializing in brand messaging and copywriting services. She is a brand message consultant and copywriter who focuses on helping growing brands and businesses develop their unique voice and messaging.1

Professional Expertise

Emily's expertise lies in several key areas:

1. Brand Voice Development: She helps companies establish and refine their brand voice, ensuring consistent and effective communication across all platforms.1

2. Website Copywriting: She specializes in creating compelling website content that effectively conveys a brand's message and values.1

3. Lead Generation: Emily is skilled in designing lead-generating landing pages and optimizing them to help coaches increase their sales.2

4. Systeme.io Specialist: She has expertise in using Systeme.io, a platform for creating and managing online businesses.2

Target Clientele

Emily primarily works with:

• Heart-centered female coaches
• Course creators
• Healers

For these clients, she provides done-for-you copywriting services for various marketing materials, including sales pages, emails, websites, and blogs.4

Professional Philosophy

Emily's approach to brand messaging emphasizes:

• Differentiation: Helping brands stand out in their respective markets.4
• Visionary Branding: Focusing on creating brand voices for forward-thinking companies.3
• Authenticity: Crafting messages that resonate with a brand's core values and target audience.

As the founder of Lumos Communications, Emily Hammel-Shaver has positioned herself as a go-to expert for businesses looking to enhance their brand messaging and copywriting strategies, particularly in the coaching and personal development sectors.