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Emily Butler
Marketing leader with extensive global brand and product marketing experience
Emily Butler is a seasoned marketing leader with over 20 years of experience in global brand and product marketing. She currently serves as the Head of Consumer Marketing at Flare, a fintech company based in Sydney. In her role at Flare, she is responsible for brand and content strategy, consumer marketing programs, and engagement initiatives for financial products, including superannuation services.12
Before joining Flare, Emily founded her own consultancy, grow & tell, where she helps tech startups and emerging brands develop effective marketing strategies through storytelling and positioning. Her career began in publishing at Marie Claire, and she has since held significant roles at major companies such as HarperCollins Publishers and Sony Music, where she focused on digital marketing and product innovation.134
Emily is passionate about the power of storytelling in marketing and has successfully built strategies for over 40 brands, helping them to connect with their audiences and achieve growth.12