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Emily Barrett
Associate Director at Walmart eCommerce
Emily Barrett, a Senior Marketing Manager at Walmart, has a wealth of experience in leading successful through-the-line marketing campaigns for Walmart's Grocery Pickup & Delivery business. With over 5 years of experience in this role, she has transformed the program from a 2-city pilot to a national offering.
Emily's expertise lies in driving new customer acquisition and sales, particularly focusing on direct response strategies. Her dedication and passion for marketing have been instrumental in the expansion of Walmart's Grocery Delivery program, set to be available in over 1600 stores and 200 markets by the end of the year.
In addition to her current role, Emily also played a crucial part in kickstarting the Walmart+ membership program, demonstrating her ability to innovate and lead strategic initiatives within the company. She thrives on understanding her customers and uses a blend of analytical and creative skills to craft and execute successful marketing campaigns.
Emily's educational background includes a B.A. in Photography from The Art Institutes and studies in Psychology, Communications, and Fine Arts at the University of Colorado at Colorado Springs. Her diverse academic pursuits provide her with a well-rounded skill set that she applies effectively in her marketing endeavors.
Throughout her career, Emily has contributed her talents to various organizations, showing her commitment to community engagement and professional development. She has held roles such as Associate Director of Marketing for Walmart+ at Walmart eCommerce, Owner and Photographer at MLE Photography, LLC, and Client Solutions Manager at PointAcross, among others.
Emily's past experiences, from serving as a Board Member at the Nathan Yip Foundation to being an Associate Board Member at Big Brothers Big Sisters of Colorado, showcase her dedication to giving back and supporting meaningful causes. Her professional journey also includes roles at UMB Bank, where she worked in Benefits Banking, and at AmFirst Bank, N.A. as an Assistant Vice President.
Emily Barrett's remarkable career trajectory and her multifaceted skills in marketing, customer understanding, and strategic leadership make her a highly respected figure in the industry. Her achievements in driving business growth and spearheading impactful marketing initiatives underscore her commitment to excellence and innovation.