Syracuse University

Senior Copywriter at Cigna

Skills: Brand Strategy · Strategic Brand Positioning · Content Strategy · Blogging · Concept Development · Strategy · Copywriting · Brand Development · Social Media Marketing

Cigna

Senior Copywriter

I created compelling CRM emails to launch Volkswagen’s ID.4, the first electric car that could be bought online. Since it was such a big purchase with a brand new process, I educated and engaged buyers at every step of their journey.

I also helped big brands like Allstate, Blackrock and Macy’s define what differentiates them, and then bring that to life through bold campaigns across email, digital, and social.

Wunderman Thompson

I modernized Yankee Candle’s content strategy and brand voice across retail stores, direct mail, catalogs, and CRM in a way that didn't alienate existing consumers. 

I also came up with candle names and wrote scent descriptions for over 100 products. 

And I was the creative lead for our Candle Power pop-up, which got thousands of visits and generated a 340% increase in social interactions.

Newell Brands

I created the brand strategy and voice for BUILD, a live-interview series with big-time celebrities. I wrote the style guide, crafted social content, and developed activations for the massive launch party, where we were given the key to New York City.

AOL bought Yahoo and rebranded as Oath. As the lead writer on the rebrand, I worked with senior leadership to develop the brand voice, wrote and managed the website content, and created one-sheets and videos to introduce Oath.

I led the creative messaging for AOL's multimillion dollar presence across CES, from developing the strategy to crafting the narrative across parties, meetings and interactive content across the massive event space.

Copywriter, Brand and Creative

I was the lead writer for Coca-Cola’s My Coke Rewards, a loyalty program with 20+ million members, which let people complete fun social activities to win things like dream Disney vacations, exclusive Spotify content, and AMC movie premieres.

I also worked across: United Airlines (social lead) - Land Rover (social, CRM, digital) - Best Buy (CRM, retail) - Citibank (digital) - and new business pitches (won Marriott and U.S. Tennis Association)

Wunderman

Copywriter

Creative lead for intern new business pitch for Pandora Radio. Compiled data to assist buyers in network price negotiations, entered buys into the Datatech system, and conducted field research and surveys for the John Hancock account.

Emily Barker