Emily Bader

Emily Bader is currently the Manager of Global Brand Marketing (Fan Brands) at Hasbro, a position she has held since February 2023. In this role, she focuses on enhancing brand visibility and engagement for Hasbro's fan-centric products, including franchises like GI Joe and Dungeons & Dragons. Prior to this, she served as a Brand Manager for these same brands from August 2022 to March 2023, and as an Associate Brand Manager for Action Brands from August 2020 to August 2022, where she worked on various properties including Power Rangers and Fortnite.1

Education and Early Career

Emily earned her MBA from the Simon Business School at the University of Rochester, graduating in 2020. During her time there, she was actively involved in leadership roles, including serving as President of the Spectrum club for LGBTQ+ community members and as a member of the ROMBA Conference Leadership Committee.1

Key Responsibilities

In her current position at Hasbro, Emily collaborates closely with regional marketing teams to identify growth opportunities and enhance product activations. She has been instrumental in developing marketing strategies that align with consumer insights and retailer trends, aiming to boost sales and consumer satisfaction.1

Recognition

Emily has been recognized for her community involvement and leadership during her academic career, receiving accolades such as the #SimonStrong Community Builder award for her contributions to the Simon Business School community.1

Overall, Emily Bader's career reflects a strong commitment to brand development and community engagement within the toy industry.