Emilie Berthiaume

Emilie Berthiaume is a highly experienced marketing professional with over 10 years of expertise in various marketing domains such as B2B demand generation, account-based marketing, performance marketing, marketing analytics, and automation. She excels in developing creative and data-driven marketing strategies to maximize ROI. With a background in Finance and Marketing, Emilie has demonstrated proficiency in Performance Marketing, Growth Marketing, Data-Driven Marketing, and Brand Strategy.

Emilie's tools of the trade include proficiency in HubSpot, Terminus, Salesforce, Google Analytics, Linkedin Ads, Facebook Ads, and Data Studio. Her educational background includes studies in B.A.A. Finance at École des sciences de la gestion (ESG UQAM) and training for a commercial pilot license at Évolution Flight School.

Emilie Berthiaume has held various key positions in top organizations, including roles as a Fractional CMO, Marketing Director, Senior Manager of Demand Generation, Inbound Marketing Manager, Marketing Manager, and Analyst in web analytics. She has also worked as a consultant specializing in Performance Marketing, Social Media, Growth, and Brand Strategy for reputable firms like BCF Avocats d'affaires and CHOUPETTE CHOCOLAT.

Her experience spans across different industries, including roles as Marketing Director for Mentorum, Business Development, and Social Media consultant for Elevent, Director of Marketing for Pacini (Restaurants Pacini inc.), where she managed Bolo Bolo Brand, Social Media Manager for the Pacini Brand, and Public Relations Manager for the Commensal Brand. She has also worked as a Junior Brand Strategist at Améo.