Emanuele Madeddu

Emanuele Madeddu is a seasoned creative professional and marketer with 26 years of experience in connecting consumers with brands and leaving a significant impact on their lives. With a background in advertising and corporate settings, he has worked with distinguished brands across various industries such as media, entertainment, telecom, technology, financial services, and apparel. Emanuele is a globally experienced leader adept at blending strategy and creativity to achieve powerful brand marketing while driving performance-focused initiatives. Currently, he serves as the Senior Director of Brand Strategy and Branding at PayPal, overseeing the definition and elevation of the brand's presence in the global market. Prior to this role, Emanuele held executive positions at National Geographic, where he spearheaded the launch of TV channels, digital products, brand initiatives, and cultivated a unified brand identity across all divisions, inspiring consumers to embrace curiosity and environmental responsibility. He is deeply passionate about creating emotional connections between consumers and brands, emphasizing the importance of insight and creative excellence in delivering impactful results. Emanuele thrives on building collaborative, award-winning teams and believes in the enduring power of authentic brand purposes to foster lasting connections and advocacy. Known for his love of challenges, Emanuele excels in launching, transforming, and revitalizing brands. With a rich professional history that includes key roles at prominent organizations like National Geographic Channels International and Fox International Channels, Emanuele Madeddu continues to leave a significant mark in the fields of brand strategy and marketing.