Emanuel Rosen

Emanuel Rosen, also known as Manu Rosen, is a bestselling author whose works have been translated into thirteen languages.1 He is the author of several influential books in the field of marketing and consumer behavior:

Notable Works

The Anatomy of Buzz:: Published in 2000, this was one of the first books to predict the rise of word-of-mouth marketing.1 A revised edition, "The Anatomy of Buzz Revisited," was released in 2009, incorporating new interviews and insights.1

Absolute Value:: Co-authored with Stanford professor Itamar Simonson, this book won the 2016 American Marketing Association Best Book Award.1 It challenges traditional notions of branding and loyalty in light of how technology has changed consumer decision-making.1

If Anyone Calls, Tell Them I Died:: This more recent work explores his family's experiences before and during World War II, highlighting the long-lasting impact of Nazi persecution on survivors and their descendants.1

Professional Background

Before becoming an author, Emanuel Rosen served as the vice president of marketing at Niles Software, where he launched the company's flagship product, EndNote.1 His expertise in marketing and communication has made him a sought-after speaker, presenting at companies such as Google, Intel, and Nike.1

Personal Life

Emanuel Rosen is married to Daria Mochly-Rosen and resides in Menlo Park, California.1 They have four adult children.1 Currently, he is collaborating with his wife on a new book based on her work as a research scientist.1

Emanuel Rosen's LinkedIn username is indeed emanuelrosen, as mentioned in the query.2