Elyse Phillips is a marketing and go-to-market expert with a particular passion for helping startups grow their customer acquisition efforts and revenue. She has an academic background in English Literature from San Francisco State University, but her professional experience is rooted in enterprise software, analytics, security, and high-tech startups.
Phillips has held a variety of roles, including Senior Director of Marketing at DataRobot, Vice President of Marketing at Zepl (which was acquired by DataRobot), and Go-to-Market Consultant at various companies, such as High Tech Startups, Perspica, and AccelOps. Her skills include developing product launch and go-to-market plans, building multi-channel demand generation engines, filling sales funnels with leads, hiring and training sales development teams, defining campaign KPIs, crafting key messages and value proposition, and creating buyer personas and mapping sales processes to the buyer's journey.
Phillips has experience as a Director of Marketing at several companies, including BeVocal, Elasticsearch, and Appcelerator, which was acquired by Axway. Her specialties in enterprise software, analytics, and security, and her ability to optimize go-to-market plans and demand generation programs have made her a key player in helping startups achieve their goals.