Elvin Luciano

Elvin Luciano is the Vice President and Head of Marketing Services at Toyota Motor Philippines Corporation. He is based in Metro Manila, National Capital Region, Philippines, and is associated with the University of the Philippines.1

As a key figure in Toyota's marketing department, Luciano is involved in various aspects of the company's promotional and strategic initiatives. He has been actively engaged in promoting Toyota's hybrid and electric vehicle technologies. In May 2022, he expressed hope for legislative developments that would make hybrid electric vehicles (HEVs) and electric vehicles (EVs) more affordable and support the development of necessary infrastructure.2

Luciano also plays a role in product launches and marketing campaigns for Toyota. For instance, in March 2022, he promoted an unveiling event for a new Toyota product via the company's Facebook and YouTube channels.3 Additionally, he has been involved in promoting Toyota's range of hybrid vehicles, helping customers understand which models might best suit their lifestyles.4

In August 2022, Luciano shared information about Toyota's incorporation of Toyota Mobility Solutions Philippines, Inc., indicating his involvement in the company's broader mobility initiatives beyond traditional vehicle sales.5

Throughout his posts and professional activities, Luciano demonstrates a strong focus on sustainable mobility solutions, particularly in the realm of hybrid and electric vehicles. His role at Toyota Motor Philippines Corporation appears to encompass a wide range of marketing responsibilities, from product launches to strategic initiatives in the evolving automotive landscape.