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Elsie Choi-Pletts
EVP, Head of Scripted TV at CJ ENM America
Elsie Choi-Pletts is an experienced television and film industry executive currently serving as the EVP, Head of Scripted TV at CJ ENM America.23 She assumed this role in August 2023, bringing her extensive background in entertainment production and development to the company.2
Career Highlights
Television and Film Production: Choi has a diverse background in the entertainment industry, with experience spanning both television and film production. She has worked on several notable projects, including:
- Executive producer for "Interior Chinatown," a TV series adaptation of Charles Yu's novel12
- Co-producer for films like "Assassination of a High School President" and "The Hip Hop Project"1
- Executive producer for the film "Fifty Dead Men Walking"1
Development and Leadership Roles: Prior to her current position, Choi held several key roles in the industry:
- Head of Cable/Streaming TV and Executive Director of the MRC & Rideback TV Incubator at Rideback (2018-2022)2
- SVP Development at Mad Rabbit (2016-2018)2
- Oversaw TV and film development for Mad Rabbit, a joint venture with Red Arrow Studios1
Early Career: Choi's career in entertainment began after transitioning from finance:
- Started at Morgan Stanley, executing financings for cultural institutions1
- Worked in marketing and publicity at DreamWorks Pictures in New York and Los Angeles1
- Served as a creative executive at Cheyenne Enterprises, where she was promoted by Bruce Willis2
Additional Ventures
Outside of her primary roles, Choi has been involved in various entrepreneurial and creative endeavors:
- Founder and CEO of Busby.io, an invitation-only social network for entertainment and media professionals (2013-2015)2
- Creative Director for I VOTE, a non-profit organization focused on youth voting engagement (2012)2
Elsie Choi-Pletts' career trajectory demonstrates her versatility and expertise in the entertainment industry, spanning production, development, and executive leadership roles across multiple platforms and companies.
