Elly Truesdell

Elly Truesdell is a prominent figure in the food and beverage industry with extensive experience in brand development, product innovation, and venture capital. Here's an overview of her career and current roles:

Career Highlights

Whole Foods Market:: Elly served as the Global Director of Local Brands & Product Innovation at Whole Foods Market for nearly a decade.1 In this role, she played a crucial part in driving the growth of the natural and organic food industry and helped launch many of today's well-known consumer brands.

Almanac Insights:: She was a Partner at Almanac, a venture fund focused on investing in food and beverage companies.46

New Fare Partners:: Currently, Elly is the Founder and Managing Partner of New Fare Partners, a venture capital firm she co-founded with Hallie Bonnar.23 New Fare Partners focuses on investing in early-stage food and beverage businesses.

Other Ventures

• Co-founder of Made by Nacho, a premium pet food brand created in collaboration with chef Bobby Flay.13
• Former operator of Canopy Foods, a food private label and co-packing business.3

Education and Board Positions

Elly holds a B.A. in Media Studies from the University of Virginia.15 She sits on the boards of several companies, including:

• Made by Nacho
• Foxtrot
• Tacombi
• Wellness in the Schools1

Investment Approach

At New Fare Partners, Elly and her team focus on investing in brands that cater to the modern eater and evolving American palate.1 Their portfolio includes companies like Omsom, Actual Veggies, Tacombi, and Foxtrot.2

Elly's extensive experience in the food industry, from her time at Whole Foods to her current role in venture capital, has positioned her as a valuable advisor and investor for emerging food and beverage brands.