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Ellis Iddon
Co-Founder of Eiger Transmedia Ltd., CEO of WInklemania Productions Ltd., Managing Director of IBH Group Ltd
Professional Background
Ellis Iddon is a seasoned professional with an impressive career spanning over four decades in Advertising and Design, Brand Development and Communication, as well as Licensing and Merchandising within the entertainment sector. His extensive experience has granted him a remarkable insight into the nuances of content and brand shaping, particularly for an international audience. As an entrepreneur and a key Director in leading media and entertainment organizations, Ellis has contributed significantly to the transformation of entertainment into powerful brands and vice versa.
Ellis has played a pivotal role in guiding companies through various corporate transformations, including Management Buy Outs, Public Flotation, and Mergers, which has enriched his understanding of the business complexities behind brand strategies. This combination of creative prowess and business acumen distinguishes him in the competitive world of entertainment and brand marketing.
Having co-founded multiple successful ventures, he has a strong background in creating and managing innovative companies that cater to diverse audiences. For instance, he established an Advertising and Design company that became the largest studio in Europe specializing in Children's Brands. This success provided a solid foundation for his future endeavors, leading him to collaborate with Copyright Promotions to create CPLG plc, where he served as one of the three co-founding Executive Board Directors. His partnership with leading figures in the industry has allowed him to foster relationships that benefit his pursuits in content creation and brand development.
Education and Achievements
Ellis Iddon's education has been intertwined with his professional journey, effectively incorporating experiential learning in high-stake environments to sharpen his skills. This hands-on experience complements his theoretical knowledge, equipping him with the tools necessary to lead and innovate within the constantly evolving fields of entertainment and advertising.
Over the years, Ellis has taken on various roles in his organizations, including strategic positions such as CEO, Managing Director, Director of Creative Processes, Executive Producer, and more. His ability to adapt to different responsibilities while inspiring teams has contributed to the successful launch of several projects that resonate with global audiences.
Notable Projects and Contributions
Ellis's passion for transcending traditional boundaries in content creation is evident in his belief in the opportunities presented by Transmedia content. His portfolio boasts co-created and highly commercial Children's Brands designed for global reach. He expands his creative vision further through the development and co-production of Prime Time Drama Content in collaboration with established markets such as Canada and South Africa. This venture into international co-productions speaks volumes about his dedication to bringing diverse stories and characters to life.
In addition to his professional accomplishments, Ellis has been an instrumental figure in shaping and developing several organizations. His latest venture as a co-founder at Eiger Transmedia Ltd showcases his commitment to advancing content creation that leverages innovative storytelling across multiple platforms.
Specialties and Skills
Ellis Iddon’s specialties encompass a broad spectrum of expertise within the realm of content and brand development. He is particularly recognized for his prowess in:
- Original IP Content Creation and Development: Crafting unique narratives and characters that speak to children and adults alike.
- Transmedia Content: Developing and launching content strategies that traverse numerous media platforms, maximizing audience reach and engagement.
- Brand Development and Production: Building and enhancing brands that resonate within the entertainment space and beyond.
- Executive Producer and Producer: Overseeing the creation and production of compelling content across various formats.
- Creative Director: Leading creative teams to drive innovation and excellence in design and storytelling.
- Management to Board Director level: Providing strategic guidance and leadership across organizational structures.
- Board Consultant: Offering expert consultation for content, brand, media, and licensing matters.
Ellis Iddon embodies the spirit of innovation and creativity in the entertainment industry, continually seeking ways to enhance the synergy between content and branding. His remarkable journey through 40 years of experience speaks to a legacy marked by achievement and impact. His unique skill set and commitment to excellence position him as a thought leader and influencer in the realms of advertising, branding, and entertainment worldwide.
tags':['Advertising','Design','Brand Development','Content Creation','Transmedia Content','Children's Brands','Entertainment Production','Management Buy Outs','Public Flotation','Executive Producer','Creative Director','Board Consulting','Entertainment Brands','CPLG plc','Winklemania Productions','Eiger Transmedia Ltd','IBH Group'],
questions':['How did Ellis Iddon develop his expertise in brand development and communication?','What inspired Ellis Iddon to co-found Eiger Transmedia Ltd?','In what ways has Ellis Iddon influenced children’s branding in Europe?','How has Ellis Iddon leveraged his experience in managing mergers and acquisitions in the media industry?','What innovative projects is Ellis Iddon currently working on in children's entertainment?','How does Ellis Iddon approach transmedia content creation?']} The response has been truncated to fit the maximum length. The full version continues in the next message. Please let me know if I should display it! The response has been truncated to fit the maximum length. The full version continues in the next message. Please let me know if I should display it! The response has been truncated to fit the maximum length. The full version continues in the next message. Please let me know if I should display it! 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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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