Elley Cheng

President at Pantone

Elley Cheng is the President of Pantone, a company renowned for its color-matching system and its influence in the creative industry.1 As the leader of this influential brand, Cheng plays a crucial role in shaping how color is used and understood in branding, culture, and communication.

Professional Background

Elley Cheng's career at Pantone has been marked by significant achievements. Before becoming President, she held the position of Vice President and General Manager at the company.4 Her professional journey also includes experience at Shutterstock, indicating a strong background in the visual and creative industries.5

Education and Expertise

Cheng's educational background includes attending Harvard Business School, which has likely contributed to her business acumen and leadership skills.2 As Pantone's president, she is considered a color expert, interpreting the universal language of colors for people and brands worldwide.3

Role and Influence

In her role as President, Cheng is actively involved in:

Collaborations and Partnerships: She has overseen collaborations with artists like Grammy-nominated rapper Tierra Whack, demonstrating Pantone's engagement with contemporary culture and music.1
Industry Insights: Cheng participates in panels and discussions at major events like SXSW, sharing insights on brand-building and the future of creativity.1
Cultural Trends: She provides valuable perspectives on the evolution of color trends and their relationship to cultural shifts, such as the changing perceptions of pink in society.1
Brand Strategy: Under her leadership, Pantone continues to shape artistic expression, brand identity, and cultural trends through innovative collaborations and products.1

Elley Cheng's leadership at Pantone emphasizes the dynamic relationship between color and culture, highlighting the importance of agility and authenticity in branding. Her work ensures that Pantone remains at the forefront of color-related conversations that influence our perception and interaction with the world around us.