Ellen Potenza

Ellen Potenza is a Creative Strategist at Spotify, where she plays a pivotal role in shaping creative strategies and solutions for the company's advertising initiatives. Based in the New York City Metropolitan Area, she has a background that includes significant experience in creative direction and digital media.

Professional Background

Ellen holds a degree from Barnard College and has previously worked with notable organizations such as Refinery29, Teen Vogue, and the Ballet Tech Foundation. Her expertise lies in building unique and effective advertising strategies that resonate with audiences while meeting client needs. At Spotify, she collaborates with various teams to develop compelling branded experiences that leverage the platform's strengths in music and podcasting.13

Role at Spotify

As a Creative Strategist, Ellen is responsible for:

• Developing Creative Ideas: She transforms brand briefs into focused strategies that align with Spotify's goals.
• Cross-Functional Collaboration: Ellen works with teams across Creative, Sales, and Content to enhance client engagement and deliver successful campaigns.
• Storytelling: She emphasizes the importance of storytelling in marketing, ensuring that campaigns effectively communicate brand messages through Spotify's unique offerings.23

Skills and Expertise

Ellen has over eight years of experience in creative strategy and digital advertising. Her skills include:

• Advanced understanding of brand storytelling.
• Strong copywriting and communication abilities.
• Experience in managing multiple projects in a fast-paced environment.2

Ellen Potenza is recognized for her ability to navigate complex client needs while fostering innovative solutions that drive success for both Spotify and its partners.