Ellen Fultz, MBA

Ellen Fultz, MBA, is an accomplished sales and marketing professional currently serving as the Sr. Director of Sales and Sales Operations at Exchange Technology Solutions.1 Her career spans various aspects of business, including account management, sales, project management, direct marketing, quantitative analysis, and execution of in-store/online promotions.

Education and Background

Ellen holds a Bachelor of Fine Arts (B.F.A.) degree in Graphic Design from Oklahoma State University and a Master of Business Administration (M.B.A.) in Marketing/Marketing Management from Texas Christian University.1 Her educational background combines creative skills with business acumen, providing a unique perspective in her professional roles.

Professional Experience

At Exchange Technology Solutions, Ellen has held several senior-level positions:

1. Director of Sales Operations / Marketing (March 2014 - May 2020)

   • Served as a sales representative and marketing manager for Samsung Electronics in the military retail market
   • Managed partnerships with military buying offices as an account manager
   • Forecasted demand and conducted analytical reporting of KPIs
   • Negotiated exclusive pricing, promotional funding, and marketing opportunities

2. Assistant Director of Marketing (July 2012 - March 2014)

   • Managed orders for military businesses, focusing on Army Airforce Exchange Services (AAFES)
   • Orchestrated supply for sell-in products to the military channel
   • Communicated pricing roadmaps for in-store and online execution

Skills and Expertise

Ellen is known for her:

• Creative and innovative approach to problem-solving
• Detail-oriented mindset
• Focus on continuously achieving high standards
• Ability to increase business performance and improve competitive advantages

Her multidisciplinary approach allows her to connect different business units to maximize sales potential.1 Ellen's primary goal is to always maximize sales potential while maintaining and managing marketing budgets across various product categories.

Throughout her career, Ellen has demonstrated a commitment to excellence and a drive to stay ahead of the curve in the rapidly evolving fields of sales and marketing.