Elle Dietrich

Elle Dietrich is a prominent strategist in the realm of influencer marketing, currently working at 1st Degree Division at Moore. She has built a strong reputation for her ability to execute multi-million dollar digital and influencer marketing initiatives across various platforms and channels, effectively connecting brands with their target audiences.3

Professional Background

Influencer Marketing Expertise:
Dietrich is known for developing the PESO model (Paid, Earned, Shared, Owned), which integrates different types of media to create comprehensive marketing strategies. This model is particularly influential in the context of influencer marketing, where it helps brands extend their reach and establish credibility within their industries.1

Strategic Implementation:
Her approach emphasizes the importance of customizing campaigns to meet specific audience needs and business goals. By leveraging the PESO framework, she advises on how to effectively engage with influencers and measure campaign success through various metrics.1

Contributions and Insights

Dietrich has shared her knowledge through various platforms, including video tutorials that guide businesses on building effective influencer marketing strategies capable of delivering substantial returns on investment (up to 20x ROI).2 Her insights are valuable for both large brands and small businesses looking to harness the power of influencer partnerships.

In summary, Elle Dietrich is a key figure in influencer marketing strategy, recognized for her innovative approaches and successful campaign executions that drive brand engagement and growth.