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Ella Gascoigne
Director, Startup PR, ViPPR & The Book Publicist
Ella Gascoigne is the Director and Co-Founder of VIP PR (VIPPR), a public relations agency specializing in promoting thought leaders and non-fiction authors.1 She established the company over 8 years ago after working as a PR Manager for ITV and a Publicist for a leading business publisher in London.1
Professional Background
Ella's career in public relations has been focused on championing authors and positioning them as trusted experts in their fields. Her agency, VIPPR, has successfully delivered campaigns for over a hundred books, working directly with authors and major publishers.1 They specialize in non-fiction titles, particularly in the areas of business, marketing, and leadership.
Company Philosophy
Under Ella's leadership, VIPPR aims to:
- Represent clients she admires
- Work with genuinely interesting people
- Feel proud of every campaign pitched
The company's vision is to create a world where interesting ideas help people learn, laugh, and grow.1 They focus on enabling "very interesting people" (VIPs) to share their insights, build their profiles, and stand out from the noise.
Work Approach
Ella describes her work style as that of a "wanderer." She often plans PR campaigns while taking walks in the Herefordshire Hills, finding that her best ideas come when surrounded by nature.1 She emphasizes a straight-talking approach, avoiding "PR fluff" and instead focusing on honest guidance, winning ideas, and delivering results.
VIPPR is based in Hay-on-Wye, with offices located at Basement Unit, 1B The Pavement, HR3 5BU.1
