Elizabeth Smyth

Elizabeth Smyth is an accomplished professional in the field of User Experience (UX) who currently serves as the Vice President of UX at Ipsos.1 With over a decade of experience in the industry, she has developed a strong reputation for leading successful UX projects and providing strategic guidance in digital product development.

Educational Background

Elizabeth holds an impressive academic record, including:

• Master of Arts in Social Sciences with an emphasis in Evolutionary Cognitive Psychology from the University of Chicago
• Bachelor of Arts in Music with an emphasis in Electronic/Computer Composition from Mills College
• Studies in Anthropology and Psychology at the University of Southern California

Professional Experience

Throughout her career, Elizabeth has held various positions that have contributed to her expertise in UX:

• UX Researcher and Designer at User Centric, Inc.
• Interaction Designer at Mbira Technologies
• UX Director at GfK Boutique Research
• UX Researcher at GoPro
• Senior Director (UX) at Ipsos before her current role as Vice President2

Skills and Expertise

Elizabeth's areas of expertise include:

• Identifying user needs
• Employing a wide range of ethnographic research methods
• Testing and analyzing user behavior
• Conducting customer and market research

Location and Connections

Elizabeth is based in the Greater Sacramento area.1 Her LinkedIn profile, with the username elizabethrsmyth, shows that she has over 500 connections on the platform.1

Elizabeth Smyth's diverse background in music, anthropology, psychology, and social sciences, combined with her extensive experience in UX, provides her with a unique perspective that informs her approach to user experience design and research.