Elizabeth Preis

Elizabeth Preis is the Global Chief Marketing Officer of the Anthropologie Group at Anthropologie, a position she has held since October 2023.1 Here are some key details about her career and role:

Career History

• Current Role: Global Chief Marketing Officer at Anthropologie Group (since October 2023)1
• Previous Roles at Anthropologie:
  • Chief Marketing Officer (December 2019 - October 2023)1

Other Notable Positions

• Chief Growth Officer at BH Cosmetics (June 2017 - October 2019)1
• Vice President, Marketing, North America at The Estée Lauder Companies Inc. (April 2014 - October 2016)1
• Vice President, Direct Marketing at J.Crew (January 2006 - September 2009)1
• Vice President, Relationship Marketing at Saks Fifth Avenue (April 2001 - December 2005)1

Responsibilities and Achievements

As Global CMO at Anthropologie, Preis:

• Leads marketing efforts across various channels, including e-commerce, social media, brand marketing, events, partnerships, public relations, and data analytics2
• Focuses on building brand love and creating memorable brand experiences across all channels2
• Has helped the brand become more digitally proficient, especially during the pandemic3
• Works on appealing to younger audiences while maintaining the core customer base3

Expertise and Approach

• Emphasizes creativity and innovation in marketing strategies2
• Balances customer data with creative approaches to drive customer experience4
• Focuses on digital-first strategies across the organization3
• Advocates for consistent brand messaging across all touchpoints2

Elizabeth Preis brings extensive experience from luxury and retail brands to her role at Anthropologie, where she continues to drive growth and innovation in the company's marketing efforts.