Elizabeth Mansfield

Elizabeth Mansfield is a seasoned global marketing leader currently serving as the Director of Global Business Strategy and Americas Business Marketing at Pinterest.12 With over 18 years of experience in marketing and communications strategy, she has established herself as an expert in international expansion, brand positioning, team development, and insights-driven storytelling.1

Career Highlights

Elizabeth joined Pinterest in November 2019 and has held several key positions within the company:

• Director of Business Marketing, Americas (June 2023 - Present)
• Head of Americas + APAC Business Marketing (February 2021 - June 2023)
• Global Head of Business Marketing - Interim (January 2022 - August 2022)
• Senior Lead, Global Business Marketing (November 2019 - February 2021)3

In her current role, she leads a team of integrated marketers to build advertiser consideration and drive revenue across the U.S., Canada, Brazil, Mexico, Colombia, Chile, and Argentina.3

Notable Achievements

• Successfully launched Pinterest ads in Brazil, which became the most successful new market launch in Pinterest history in terms of advertisers acquired and first-90 day revenue.3
• Launched Pinterest ads in Japan, navigating regional nuances to achieve optimal visibility and market penetration.3
• Built a regional team from 0 to 9 people, demonstrating her leadership and team-building skills.3
• Increased Pinterest's positioning as a must-buy for Holiday by 10 points, as measured by Advertiser Perception's 2021 Brand Equity Tracker.3

Previous Experience

Before joining Pinterest, Elizabeth held various positions at Twitter, including:

• Lead, Global B2B Brand
• Senior Marketing Manager, Global B2B Brand
• Senior Marketing Manager, North America B2B3

Her earlier career experiences include roles at True Ventures, YWCA Metropolitan Chicago, and YWCA Greater Cleveland, showcasing a strong foundation in communications, public relations, and marketing strategy.2

Education and Skills

Elizabeth holds a Bachelor of Arts in Speech Communication and Public Relations from Miami University.2 She is known for her expertise in creating brand messaging, insights-driven narratives, and thought leadership content. Her top strengths, according to Gallup StrengthsFinder, are Communication, Empathy, Activator, Positivity, and Woo (Winning Others Over).

Elizabeth Mansfield's LinkedIn profile can be found under the username elizabeth-mansfield-8210626.3