Elizabeth Macdonald Wetzel

Elizabeth Wetzel is an accomplished ad-tech leader with a proven track record of driving revenue growth and building world-class organizations. She has led teams in the successful creation, launch, and development of revenue-driving products, always focused on providing a superior user experience. Elizabeth's breadth of experience includes digital product development, revenue scaling, strategic partnerships, PR, editorial and event oversight, all while staying on the cutting edge of social media, mobile platforms, and web development.

During her time at Lavalife, she led the company's advertising revenue growth from zero to a significant portion of bottom line revenue through the creation and execution of a market-leading social media advertising model. Elizabeth has also held positions in consulting, new business development, digital advertising, and international trade, giving her a well-rounded view of the industry.

Elizabeth holds a B.A Honors in Political Science from The University of Western Ontario - Huron University College, and she studied French at Aix-Marseille University. As a continuous learner, she has also completed Seth Godin's altMBA program.