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Elizabeth Kwolek
Strategic Communications and Marketing Executive
Elizabeth Kwolek is an experienced marketing and communications professional who currently serves as the Sales and Marketing Director at MCTV, a company that provides Internet, TV, and Phone services in the Massillon and Wooster areas of Ohio.13
Career Progression
Kwolek joined MCTV in June 2016 as Marketing Manager and was promoted to Sales and Marketing Director in July 2017.3 In her current role, she oversees the marketing team, business sales team, and home security division, focusing on developing sales and marketing strategies to drive growth across all services.3
Professional Experience
Prior to joining MCTV, Kwolek's career included:
- Group Manager, Director of Public Relations and Research at Sweeney Marketing + Public Relations (2013-2016)
- Planning, Marketing & Communications Producer/Director Sr. at West Virginia University Hospitals (2011-2013)
- Producer at Ohio News Network (2009-2011)
- Internships at NBCUniversal (Today Show) and Fox News Channel3
Education
- Master's degree in Journalism from West Virginia University (2011-2012)
- BS in Journalism from Ohio University's E.W. Scripps School of Journalism (2005-2009)
- Graduated from Canfield High School3
Notable Achievements
At MCTV, Kwolek has been responsible for:
- Reorganizing and implementing a strategic approach for the marketing and sales department
- Developing and launching a marketing and media campaign for Excellerate, the company's fiber-to-the-home Internet technology2
In a previous role, she developed and led a low-budget national media relations campaign for a leading retail store, which garnered over 43 million impressions across nearly 40 markets.2
Skills and Expertise
Kwolek's professional skill set includes:
- Strategic planning
- Integrated marketing campaigns
- Digital and traditional marketing
- Public relations
- Social media tactics
- Brand management
- Project management
- Communications2
Elizabeth Kwolek's career demonstrates a strong background in marketing, public relations, and communications, with experience across various industries and leadership positions.