Elizabeth Hodson

Elizabeth Hodson is a seasoned digital marketing and media professional with over 20 years of experience in both client-side and agency roles.1 She has worked in various locations, including the UK, Middle East, and Far East.1

Career at Heineken

Elizabeth held the position of Head of Media and Digital Marketing at The Heineken Company.2 In this role, she effectively managed a diverse portfolio of brands across digital and traditional media platforms. Her responsibilities included overseeing media strategy and digital marketing initiatives for Heineken's brands.

Professional Experience

Elizabeth's career trajectory includes:

• Regional Media Director at Mars (2021 - present)3
• Head of Digital Marketing and Media at The Heineken Company (2016 - 2021)3
• Media Manager at Heineken UK (prior to 2016)

Industry Insights

During her tenure at Heineken, Elizabeth shared valuable insights about the advertising industry:

1. She highlighted the reluctance of creative agencies to move away from traditional 30 and 60-second spots, which she believed slowed the shift to digital advertising.6

2. Elizabeth participated in industry discussions about viewability standards in digital advertising, acknowledging the challenges in standardizing metrics across the industry.5

3. At a TubeMogul University event in Lisbon, she spoke about the barriers to change in digital advertising, specifically mentioning creative agencies' disinterest in digital as a major obstacle.4

Elizabeth Hodson's extensive experience and leadership roles in media and digital marketing, particularly at Heineken, have positioned her as a knowledgeable professional in the beverage and advertising industries.