Elizabeth Hiemstra

Elizabeth Hiemstra is a Senior Namer and Project Manager at Tungsten Branding, a North Carolina-based agency specializing in naming and branding. She plays a key role in developing brand identities and has been involved in various high-profile projects, such as the rebranding of Skyla Credit Union, which resulted from the merger of Charlotte Metro Credit Union and Premier FCU. This project required extensive stakeholder engagement and strategic naming methodologies to create a cohesive brand identity that reflects the organization's mission of empowering its members.12

In addition to her project management responsibilities, Hiemstra co-hosts a podcast titled "Brilliant Branding" alongside Phil Davis, the founder of Tungsten Branding. The podcast focuses on effective branding strategies, including naming techniques and brand messaging, providing insights into the challenges faced by startups and established businesses alike.3

Her expertise in branding and project management contributes significantly to Tungsten Branding's reputation as a top-tier agency in the financial services sector, where they have successfully named and branded over 500 companies.1