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Elizabeth Brady
Experienced Digital Analytics Consultant, Senior Analytics Architect at Further (formerly Search Discovery)
Elizabeth Brady is an accomplished digital analytics consultant with a rich background that spans over a decade, commencing in 2010. Her expertise encompasses working closely with diverse clients in financial services, higher education, B2B and B2C retailers, as well as not-for-profit organizations. Elizabeth's key competencies lie in various aspects of digital analytics, including gathering business requirements, devising comprehensive measurement strategies, crafting sophisticated data layers, conducting audits on existing web analytics systems, implementing tags, creating bespoke reports and dashboards, and furnishing in-depth analysis and valuable business insights.