Elizabeth Boone

Elizabeth Boone is an experienced marketing professional specializing in Battery Electric Vehicles (BEVs) with a track record of successfully leading high-performing teams to deliver innovative and effective marketing programs.

With a background in Tier one automotive OEM brand strategy, customer journey mapping, CRM, influencer marketing, and more, Elizabeth brings a 360-degree view to marketing initiatives and has demonstrated resilience in launching retail and customer experience innovations despite challenges like the Covid19 pandemic.

As a collaborative and passionate leader, Elizabeth has built and directed cross-functional teams ranging from 5-60 people, reporting directly to C-suite executives and board members, while excelling in translating data into valuable brand strategies and content solutions.

Her executive leadership skills include setting a vision, team building, organizational shaping, and fostering agency/client partnerships, coupled with a strong community leadership presence and recognition as one of the 100 Leading Women in Automotive by Automotive News in 2010.

Elizabeth's professional journey includes roles such as SVP, Group Business Director at BBDO Worldwide, EVP, Chief Marketing Officer at Doner, and Global Director of Digital and Social Engagements at General Motors, highlighting her extensive experience and expertise in the automotive marketing industry.