Elizabeth Airhart

Elizabeth Airhart is a Senior Consultant in Marketing Communications focusing on Digital Customer Experiences at Capgemini. With over two decades of experience in the marketing and communications field, she has developed a robust skill set that includes strategic planning, digital marketing, and customer engagement strategies.1

Professional Background

• Experience: Elizabeth has extensive experience in various roles within the marketing sector, emphasizing digital transformation and customer-centric strategies. Her work often involves enhancing the customer journey through innovative digital solutions.
• Education: She holds a Bachelor's Degree in English, which complements her expertise in crafting compelling narratives and communication strategies.

Role at Capgemini

In her current position at Capgemini, Elizabeth is responsible for developing marketing communications strategies that enhance digital customer experiences. This role involves collaborating with cross-functional teams to ensure that marketing initiatives align with broader business objectives and effectively engage target audiences.12

Skills and Expertise

• Digital Marketing: Proficient in leveraging digital platforms to optimize customer interactions.
• Strategic Communications: Skilled in creating integrated marketing campaigns that resonate with diverse audiences.
• Customer Experience: Focused on improving the overall customer journey through data-driven insights and innovative solutions.

Elizabeth Airhart's contributions to Capgemini reflect her commitment to advancing marketing communications in the digital age, ensuring that organizations can effectively connect with their customers.