Eliza Ferguson

Eliza Ferguson is a Senior Marketing Manager at London & Partners, where she leads consumer marketing initiatives. She has been notably involved in campaigns that promote London as a vibrant destination for tourism and business. One of her significant contributions includes the "Let’s Do London" campaign, which aimed to rejuvenate interest in the city following the pandemic, showcasing various attractions and experiences available in London.12

Ferguson has also participated in discussions about place branding and marketing strategies, emphasizing the importance of collaboration among cities and regions. At a recent conference, she highlighted the success of a dual-destination marketing campaign developed in partnership with VisitScotland, which encouraged American travelers to visit both destinations.1 Her work reflects a commitment to innovative marketing strategies that foster engagement and growth within the tourism sector.