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Elitsa Taskova
Product Owner @ nexo.io
Professional Background
Elitsa Taskova is a passionate and dedicated professional in the field of telecommunications and cognitive science, boasting a diverse background with extensive experience in product ownership and quality assurance across various industries. Currently, she serves as a Product Owner at Nexo, where she takes pride in shaping and enhancing their payment solutions. With a strong focus on user experience and innovation, Elitsa is recognized for her ability to bridge the gap between technical teams and customer needs, driving impactful business solutions.
Before her role at Nexo, Elitsa played a key role in the payment ecosystems at adidas. She served as the Product Owner for Checkout Payments, where she was integral in refining and improving the digital payment processes, ensuring that users had a seamless and efficient experience. Prior to this, she was instrumental in managing the adidas Payment ecosystem while working at Isobar Commerce (formerly eCommera), where her insights and contributions helped to enhance the overall customer journey in e-commerce.
Elitsa began her career in quality assurance, where she honed her technical skills and gained valuable experience in software testing and development. As a QA Engineer at Isobar Commerce, she was responsible for ensuring the quality and reliability of software products, a critical role that laid the groundwork for her transition into product ownership. Her leadership skills shone through as she later became the QA Lead for the Office Suite for iOS at MobiSystems, where she managed test processes and coordinated teams to meet rigorous quality standards. Her journey in quality assurance also includes roles at CrazyLabs and Nemetschek, where she developed a keen eye for detail and a strong understanding of both user needs and technical specifications.
Education and Achievements
Elitsa Taskova's academic journey reflects her commitment to understanding complex systems and user interactions. She holds a Bachelor of Technology (BTech) in Telecommunications Engineering from the Technical University of Sofia, where she developed a robust foundation in electronic communication systems, data transmission, and network design. This technical background equipped her with the necessary skills to excel in product development and engineering roles.
In addition to her undergraduate degree, Elitsa pursued her Master’s in Cognitive Science at New Bulgarian University. This advanced study in cognitive science allowed her to explore the intersection of technology and human behavior, refining her understanding of how users think and behave, and enhancing her ability to create user-centered solutions in her product roles. Her strong foundation in mathematics and informatics, stemming from her early education at Mathematics High School, further complements her analytical and problem-solving abilities, making her a well-rounded professional in technology and engineering disciplines.
Notable Achievements
Throughout her career, Elitsa has been recognized for her contributions to improving product systems and enhancing user experience. Her role as a Product Owner has allowed her to lead interdisciplinary teams, encouraging collaboration between developers, designers, and stakeholders, ultimately creating solutions that drive business outcomes and satisfy user needs. Her strategic vision has been crucial in the development and implementation of innovative payment systems that have made significant impacts on both customer satisfaction and revenue generation.
Elitsa’s expertise spans across multiple platforms and frameworks, showcasing her adaptability and commitment to continuous learning. She keeps herself updated with current industry trends and emerging technologies, which enables her to drive forward-thinking solutions that not only meet today’s needs but also anticipate future demands in the fast-paced world of digital payments and technology.
Overall, Elitsa Taskova’s blend of technical expertise, leadership abilities, and deep understanding of cognitive science positions her as a key player in the tech industry. Her journey reflects a commitment to excellence, a focus on user experience, and a passion for innovation that continues to inspire those around her.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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