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Elissa Regnier-Vigouroux
Co-Founder chez NOO
Elissa Regnier-Vigouroux is a co-founder of NOO, a brand established in 2014 alongside Anaïs Laurent. Based in Marseille, NOO specializes in lingerie, homewear, swimwear, and activewear, aiming to meet the diverse needs of women. The brand has evolved significantly since its inception, growing from two founders to a team of 35 employees and achieving over €5 million in revenue by 2022.146
NOO is recognized as a "Digital Native Vertical Brand" (DNVB), which allows it to maintain control over its supply chain by selling directly to consumers through its e-commerce platform. The brand is committed to sustainability, with a goal of offering 80% eco-responsible products by 2024. Additionally, NOO supports women in precarious situations through its BUY FOR HER program, launched in 2020, collaborating with various associations to assist women in need.136
Elissa has a background in operations, having previously worked with Groupe Marie Claire, and she continues to lead NOO as it seeks to expand further with the help of financial partners while adhering to its core values and brand identity.245
