Elissa Ayadi

Elissa Ayadi is a prominent social media marketing executive currently serving as the Global Head of Social Media Marketing at Spotify.12 She joined Spotify in August 2022, and as of August 2023, had completed her first year with the company.23

Professional Highlights:

• Global Head of Social Media Marketing at Spotify
• Responsible for executing the company's organic social strategy across platforms like Instagram, TikTok, Twitter, and YouTube1
• Notably oversaw Spotify's Wrapped campaign, which generated significant social media engagement, nearly doubling social mentions in the first 24 hours and trending in over 85 countries1

Career Background: Prior to her role at Spotify, Ayadi worked in social media marketing in the music industry. She has experience working with labels, having been recognized as an in-house TikTok expert at Warner Records.6 Her passion for Spotify predates her employment, as she mentions having used the platform since its US beta.2

Personal Branding: Ayadi is known for her enthusiastic approach to her work, frequently using phrases like "I am SO excited" in her professional communications. She is particularly passionate about Spotify's "Today's Top Hits" playlist, which she considers the biggest playlist in the world.45

Professional Interests: She appears to be deeply engaged with music industry trends, social media marketing, and digital platform strategies, with a particular focus on helping artists and labels leverage social media for music discovery and promotion.1