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Elisa Kosonen
Director, Marketing & eCommerce
Professional Background
Elisa Kosonen is a highly accomplished marketing professional with extensive experience in the fashion industry and digital marketing. She currently serves as the Director of Marketing and eCommerce at Mindful Collective Co., where she leverages her rich expertise in marketing strategy, branding, and customer engagement to drive business growth and contribute to the company's commitment to mindful and sustainable living. With a robust background distinguished by a blend of creativity and strategic thinking, Elisa has continuously demonstrated her ability to navigate the intersection between fashion and digital innovation.
Before joining Mindful Collective Co., Elisa garnered valuable experience as a Freelance Marketing and Communications Consultant, where she collaborated with various brands to enhance their outreach and engagement strategies. Her journey through the fashion and beauty sectors has shaped her into a versatile professional, and her previous roles include serving as the Head of Social at Aritzia, where she was responsible for creating compelling social media campaigns that resonated with the brand's audience. Her tenure at Garmentory as Vice President of Communications further solidified her expertise in brand storytelling and consumer connection, helping the company to strengthen its presence in the competitive fashion eCommerce landscape.
Elisa's career began in journalism, where she cultivated her storytelling skills as the Assistant Fashion News Editor at Flare Magazine and a Staff Writer at FASHION Magazine. Her passion for writing and deep understanding of the fashion narrative are evident in her successful transitions into PR roles at eminent brands such as Eminence Organic Skin Care and INDOCHINO. These positions allowed her to refine her communication strategies and build influential media relationships, helping her clients to enhance their public profiles.
Education and Achievements
Elisa Kosonen's impressive educational background has played a significant role in shaping her career trajectory. She pursued a Bachelor of Arts degree in English with a focus on Publishing at Simon Fraser University, where she developed strong foundational skills in effective communication and critical analysis. This early academic experience laid the groundwork for her future endeavors in both journalism and marketing.
Enhancing her knowledge and adapting to the rapidly changing marketplace, Elisa furthered her education with a Postgraduate Degree in Journalism from the prestigious London College of Fashion at the University of the Arts London. This program not only deepened her understanding of fashion journalism but also provided her with valuable insights into the global fashion industry, trends, and dynamics that are essential for effective marketing.
In addition to her journalism studies, Elisa also completed a Digital Marketing Circuit at General Assembly, which equipped her with the necessary skills to navigate the digital marketing landscape. This experience enriched her toolkit, allowing her to implement innovative digital strategies in her roles across various organizations.
Achievements
Elisa Kosonen's career boasts several noteworthy achievements that underscore her influence and expertise in the fields of marketing and communications. During her time at Aritzia, she played a pivotal role in increasing engagement across social media platforms through the development of targeted campaigns that fostered authentic connections with the brand's audience. The successful execution of these campaigns contributed to enhanced customer loyalty and increased brand visibility.
At Garmentory, her leadership as VP of Communications helped to redefine the company's storytelling approach, ensuring that the brand's message aligned with its core values of inclusivity and sustainability. The impact of Elisa's strategic foresight is evidenced by the growth in customer affinity and overall sales.
Through her work in freelance consultancy, Elisa has guided numerous clients in enhancing their marketing strategies, leading to significant improvements in brand perception and performance in the market. Her keen understanding of the market landscape paired with her creative approach has equipped her to advise on brand positioning and outreach tailored to the unique needs of each client.
Elisa’s journalistic background, combined with her extensive marketing experience, has allowed her to create impactful content that resonates with diverse audiences, earning her recognition within both the fashion and marketing industries. Her commitment to continual learning and evolution as a professional remains a cornerstone of her career, positioning her as a thought leader in the fields of marketing and communications.
tags([
Marketing Strategy
Fashion PR
Social Media Management
Digital Marketing
Branding Expert
Hollywood Luxury Marketing
Fashion Journalism
Sustainable eCommerce
Consumer Engagement
Content Creation
Marketing Consultant
Fashion Industry Visionary
Strategic Communications
Creative Storytelling
Customer Connection
Media Relations
Content Strategy
Public Relations Manager
Ecommerce Development
Brand Storytelling
Team Leadership
Sustainability in Fashion
Market Positioning
Location
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