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Elio Barbera
Managing Director at Cafe' Barbera - the Italian Coffee House
Elio Barbera is the Managing Director of Café Barbera, a historic Italian coffeehouse and franchise. Here are some key points about him and his role:
Family Legacy
Elio Barbera is a sixth-generation member of the Barbera family, which has been involved in the coffee business since 1870 when Domenico Barbera founded the company in Southern Italy.258
Role and Responsibilities
As Managing Director, Elio Barbera is responsible for guiding the company's strategic direction, particularly in introducing new trends and innovations while maintaining the traditional Italian coffee culture. He has been instrumental in expanding the brand globally, including recent entries into Southeast Asia, such as Indonesia, the Philippines, and Malaysia.147
Innovation and Sustainability
Elio Barbera is focused on blending heritage with innovation. Initiatives under his leadership include the use of 100% renewable energy in coffee roasting, introducing new coffee products like cold drip coffee, and implementing digital innovations such as QR codes to show the coffee origin journey.1
Market Expansion
He has played a crucial role in the company's expansion plans, particularly in the Middle East and North Africa (MENA) region, where Café Barbera has a significant presence. The company plans to double its locations in the MENA region by 2030 and is also expanding into new markets like Romania, Qatar, Mauritius, and Bangladesh.147
Franchise and Partnerships
Elio Barbera oversees the selection of franchise partners, ensuring they have the necessary experience and align with the company's standards. He also emphasizes the importance of maintaining the integrity of the brand across diverse markets through rigorous training and operational standards.17
Professional Profile
On LinkedIn, Elio Barbera is identified by the username "elio-barbera-76728b67" and is noted for his passion for coffee and blockchain, in addition to his role as Managing Director at Café Barbera.36