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    Elinor Thomas

    Freelance Community Manager at Ugly Drinks

    Professional Background

    Elinor Thomas is a dynamic Consumer Experience and Social Media Manager with a robust background in Marketing, boasting an impressive five years of experience in the field. Her career has been characterized by her commitment to enhancing consumer engagement and harnessing the power of social media to build meaningful connections with audiences. She has demonstrated exceptional adaptability and innovation in her roles, which has led to her becoming a sought-after professional in the marketing space.

    Throughout her career, Elinor has taken on various pivotal roles that have honed her skills in customer experience, digital marketing strategies, and community engagement. As a Freelance Community Manager at Ugly Drinks, she showcased her ability to captivate and connect with consumers through compelling brand narratives. In her previous position as Customer Experience and Social Media Manager at Urban Fresh Foods Ltd (BEAR Nibbles), she managed campaigns that not only elevated the brand's online presence but also positioned BEAR Nibbles as a favorite among health-conscious consumers. Her hands-on experience as an International Marketing Intern at YO! Sushi allowed her to develop key strategies for market penetration that are still relevant today.

    Elinor's career foundation was cemented through various internships across notable organizations, giving her a well-rounded perspective on the intricacies of marketing and public relations within diverse contexts. She has also made significant contributions during her time with Ace Africa, where she served in multiple capacities, including Social Media Manager and Marketing and Fundraising Intern. This multifaceted exposure helped her deepen her understanding of the intersection between social impact and digital strategy.

    Education and Achievements

    Elinor's academic journey began at The King’s School, Worcester, where she laid a strong educational foundation. She further pursued her studies at the prestigious University of Newcastle-upon-Tyne, earning a degree in Combined Honours, specializing in Sociology, Business, Media, and Communications. This interdisciplinary approach not only enriched her knowledge of societal dynamics but also sharpened her business acumen, equipping her to adapt her marketing strategies to fit various consumer profiles.

    Her education has served as a springboard for her professional success. Elinor's ability to understand consumer behavior, coupled with her practical marketing skills, has allowed her to implement innovative campaigns that engage target audiences effectively. Throughout her career trajectory, she has demonstrated a deep understanding of branding, customer loyalty, and community-building, resulting in high-impact marketing initiatives that resonate with consumers.

    Notable Achievements

    Elinor’s achievements in the marketing realm are noteworthy and attest to her dedication and creative approach. While working at Bear Nibbles, she implemented a customer feedback loop that significantly improved consumer satisfaction scores and engagement rates across social media platforms. Her creative content strategies and authentic engagement increased brand recognition and loyalty among consumers.

    During her internship at YO! Sushi, she played a pivotal role in developing a marketing campaign that targeted millennials, resulting in increased foot traffic and sales in selected restaurants. Her strategic input provided valuable insights that influenced overall marketing direction and brand positioning.

    Additionally, her work at Ace Africa allowed her to blend marketing with social responsibility, showcasing her commitment to leveraging her skills for community betterment. As a Raising and Giving (RAG) Officer at Newcastle University, she successfully organized fundraising events that not only raised significant amounts for various causes but also fostered a strong sense of community among students.

    tags':['Consumer Experience Manager','Social Media Manager','Marketing professional','University of Newcastle-upon-Tyne','Sociology and Business','Community Manager','Urban Fresh Foods','YO! Sushi internship','Ace Africa','Freelance Marketing','Digital Marketing Strategies','Creative Marketing','Brand Engagement','Public Relations Intern','Fundraising','Customer Service Expert','Health-Conscious Marketing','Marketing Strategies','Creative Storytelling','Consumer Engagement','Social Impact Marketing'],

    Elinor Thomas
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    Location

    Toronto, Ontario, Canada