Elina Kuuluvainen

Elina Kuuluvainen is an Analyst at Yle News Lab, a future and development division of Yle News and Current Affairs in Finland.1 She works as an audience insight analyst, focusing on understanding user needs and applying machine learning technologies to improve content analysis and management for the Finnish Broadcasting Company (Yle).1

Kuuluvainen's professional background includes:

1. Current role: Analyst at Yle News Lab2
2. Previous positions:
   • Content Strategist and Producer at Aalto University
   • Project Manager at an unspecified organization

Her work at Yle News Lab involves:

1. Analyzing published content and user engagement
2. Developing methods to categorize news articles based on user needs
3. Applying machine learning algorithms to improve content management and analysis
4. Contributing to portfolio management to ensure a balanced content offering across Yle's platforms1

Kuuluvainen has been involved in research aimed at classifying news articles based on user needs using transfer learning techniques. This work is part of Yle's efforts to better serve its audience, particularly in light of declining youth engagement with traditional news media.1

Her LinkedIn profile can be found under the username elina-kuuluvainen-0aa27327, and she is based in Helsinki, Finland.2