Elicia Putnam

Elicia Putnam is a prominent branding and culture expert based in Portland, Oregon. She currently serves as a Partner at True Story PDX, a branding and design consultancy she joined in January 2018. At True Story, Elicia focuses on helping organizations articulate their brand values and integrate them into their marketing strategies, working with clients across various industries such as telecom, medical, and education.12

Professional Background

• True Story PDX (2018 - Present): As a partner, Elicia leads initiatives that help businesses uncover their core identities and navigate branding challenges. She employs a unique workshop methodology to foster collaboration among stakeholders and streamline decision-making processes.2
• Brand Genie (2012 - Present): Elicia founded this company to provide affordable branding solutions for women small business owners. The firm specializes in creating visually appealing websites and offers tools like a free brand quiz to assist clients in identifying their brand needs.1
• 14 Hands (2000 - 2012): Elicia established this agency to help businesses maximize their branding potential with limited resources. Her work here involved directing creative teams and developing effective branding strategies for various sectors.1

Education

Elicia holds a Bachelor's degree in Economics from Stanford University (1984 - 1988), which has informed her approach to understanding market dynamics and consumer behavior.1

Other Experience

Before her branding career, Elicia was also involved in horse training at Lakefield Farms from 1995 to 2000, where she gained valuable insights into client relations and partnership dynamics.1

Elicia Putnam's diverse background and expertise make her a significant figure in the branding landscape, dedicated to helping organizations tell their authentic stories.