Elicia Crook

Elicia Crook is the Chief Executive Officer of The Health Leader Co, a company focused on business coaching for massage therapists.1 She is an experienced professional in the massage therapy industry with a strong background in business development and coaching.

Professional Experience

Elicia has been in the massage therapy industry for over 20 years. Her career highlights include:

• Chief Executive Officer at The Health Leader Co (June 2023 - Present)1
• CEO of Exceptional Health Solutions Pty Ltd (May 2015 - July 2023)1
• Owner of Massage Champions (April 2015 - July 2023)1
• Business Owner and Senior Remedial Therapist at The Ocean Grove Remedial Massage Centre (October 2001 - April 2015)1

Expertise and Focus

Elicia specializes in helping remedial massage therapists run successful businesses. Her coaching addresses three major challenges most therapists face:

1. Attracting enough clients
2. Developing business acumen
3. Understanding regulatory obligations1

She is passionate about empowering bodywork professionals to serve with ease and build rewarding practices.2

Education and Certifications

Elicia's educational background includes:

• Diploma in Remedial Massage (2001)
• NLP Master Practitioner certification from Destiny Pursuit (2015)
• Various other certifications in massage-related techniques1

Contributions to the Industry

Elicia is a co-author of the book "Fully Booked Without Burnout," which likely draws from her extensive experience in the field.2 She is also part of The Health Leader Podcast, where she shares insights about the massage therapy industry alongside her co-hosts James Crook and Christine Knox.3

Personal Approach

Elicia's approach to coaching is informed by her 16 years of experience running her own massage business. She understands the challenges of daily client treatments and the concerns about maintaining a steady flow of bookings.1 Her goal is to help massage therapists build successful, sustainable businesses while avoiding burnout and overcomplication.2